Is Your Brand Culturally Relevant Today?
Do you feel disconnected from your audience, especially younger generations? Struggling to keep up with the fast-changing digital landscape? Lacking real-time cultural insights?
Why focus on brand cultural relevance?
The traditional creative brief falls short in today's fast-moving cultural landscape. Many agencies still focus on campaigns rather than culture, addressing business problems instead of cultural ones. This outdated approach leads to no brand love, no passion, and no genuine audience interest.
SoFab Created the Concept of Creative Cultural Relevance.
Creative Cultural Relevance goes beyond traditional marketing by integrating creative innovation with authentic cultural engagement, ensuring that brands deliver the right message to the right audience, in the right way, at the right moment.